Architecture shift
- Monolith to composable ecosystem.
- Best-of-breed platform integration.
- Decoupled frontend and API-first services.
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Whitepaper
From Monolith to Composable
What it takes to run a composable MarTech stack in production.
A practical guide for the marketing and digital leaders driving the move off monolithic platforms. Decision frameworks, operating models, and migration patterns drawn from real enterprise transformations.
Jointly authored by Slalom, Contentful, Algolia, Bynder, and Vercel.
What's inside
Three layers. One coherent playbook.
Operating model evolution
- Centralized to distributed ownership.
- Cross-functional marketing and engineering.
- New capabilities: integration and orchestration.
Execution frameworks
- Platform selection strategy.
- Phased migration approach.
- Governance models that scale.
What leaders gain
A clearer path. Fewer surprises.
- 01
Clear articulation of composable strategy and value.
- 02
Decision frameworks for modernization.
- 03
Practical guidance on operating-model change.
- 04
Real patterns from enterprise transformations.